Marketing of Innovation in Business

Basit Öğe Kaydı
dc.authorid53545en_US
dc.authorid194269en_US
dc.contributor.authorGümüş, Sefer
dc.contributor.authorGülnihal Gümüş, Hande
dc.date.accessioned2019-07-17T12:08:18Z
dc.date.available2019-07-17T12:08:18Z
dc.date.issued2015
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractPurpose of this study details of the concept of innovation and innovation in enterprises aimed to explain how they are implemented. Innovation as it is known today, had ceased to be an issue dealt with only in universities, businesses and even became a concept that gives importance to the politicians. Globalization has led to the globalization of world trade. Increased competition between the countries, however, many countries have been competing in the market. In this case, competition and "technological competition" and "low-price competition as" indicate for the effect. Thus, speaking nationally, and companies that can not be denied that the effect of competition, innovation and innovation management in both developed and developing countries, competition become. Because to have a say andmake innovation in order to increase profitability, and is seen asa solution. Processed in this study in detail the concept of innovation, innovation in the size of the national and Turkey are mentioned, the importance for businesses that result in innovation and innovation management, business innovation and how the information is otherwise managed by giving examples of those used and tried to explain.en_US
dc.identifier.doi10.1016/j.sbspro.2015.04.887
dc.identifier.issn1877-0428
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2015.04.887
dc.identifier.wosWOS:000380553600028en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherMarketing of Innovation in Businesstr_TR
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.subjectInnovationtr_TR
dc.subjectConcept Innovationtr_TR
dc.subjectInnovation Management,tr_TR
dc.subjectNewnesstr_TR
dc.subjectNoveltytr_TR
dc.subjectNewness Managementtr_TR
dc.titleMarketing of Innovation in Businessen_US
dc.typeArticleen_US

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