The Role of Social Media Strategies in Competitive Banking Operations Worldwide

Küçük Resim Yok

Tarih

2014

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Igi Global

Erişim Hakkı

info:eu-repo/semantics/closedAccess

Özet

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today's world in an interdisciplinary platform.

Açıklama

Anahtar Kelimeler

Kaynak

Global Strategies In Banking And Finance

WoS Q Değeri

N/A

Scopus Q Değeri

N/A

Cilt

Sayı

Künye