The Role of Social Media Strategies in Competitive Banking Operations Worldwide

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dc.contributor.authorTaskiran, Nurdan Oncel
dc.contributor.authorYilmaz, Recep
dc.contributor.authorBolat, Nursel
dc.coverage.doi10.4018/978-1-4666-4635-3
dc.date.accessioned2024-03-13T10:33:18Z
dc.date.available2024-03-13T10:33:18Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractSocial media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today's world in an interdisciplinary platform.en_US
dc.identifier.doi10.4018/978-1-4666-4635-3.ch020
dc.identifier.endpage340en_US
dc.identifier.isbn978-1-4666-4636-0
dc.identifier.isbn978-1-4666-4635-3
dc.identifier.issn2327-5677
dc.identifier.issn2327-5685
dc.identifier.scopus2-s2.0-84944936766en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage304en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-4635-3.ch020
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3877
dc.identifier.wosWOS:000416776200021en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofGlobal Strategies In Banking And Financeen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe Role of Social Media Strategies in Competitive Banking Operations Worldwideen_US
dc.typeBook Chapteren_US

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