STUDENTS' PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENT

Basit Öğe Kaydı
dc.contributor.authorYalcin, Dilek
dc.date.accessioned2024-03-13T10:30:30Z
dc.date.available2024-03-13T10:30:30Z
dc.date.issued2009
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description9th International Multidisciplinary Scientific Geo-Conference and Expo -- JUN 14-19, 2009 -- Albena, BULGARIAen_US
dc.description.abstractAs it is well-known, customer relationship management (CRM) has become an important topic for practitioners in recent years. Customer relationship management becomes an important key of how to manage relationships with customers effectively. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) methods. In order to enhance customer relationships, the application of CRM methods are exploring in detail. By means of the application of CRM methods, university human resources management (HRM) departments collect all data about current students as customer and potential customers. This research aims to explore the perceptions of students in regarding of university CRM applications. Research findings indicate that the students attending private and state universities have no enough CRM perceptions. As a result it is seen that CRM applications can be an effective and successful tool for university HRM professionals.en_US
dc.description.sponsorshipMinist Environm & Water, Bulgaria,Bulgarian Acad Sci,Acad Sci Czech Republic,Acad Sci IR Iran,Latvian Acad Sci,Polish Acad Sci,Russian Acad Sci,Serbian Acad Sci & Arts,Slovak Acad Sci,Natl Acad Sci Ukraine,Bulgarian Ind Assocen_US
dc.identifier.endpage847en_US
dc.identifier.startpage841en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3377
dc.identifier.wosWOS:000276075800118en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherInt Scientific Conference Sgemen_US
dc.relation.ispartofSgem 2009: 9th International Multidisciplinary Scientific Geoconference, Vol Ii, Conference Proceeding: Modern Management Of Mine Producing, Geology And Environmental Protectionen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCustomer Relationship Managementen_US
dc.subjectCRM softwareen_US
dc.subjectHRMen_US
dc.subjectCRM Scaleen_US
dc.titleSTUDENTS' PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENTen_US
dc.typeConference Objecten_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu