STUDENTS' PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENT
Küçük Resim Yok
Tarih
2009
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Int Scientific Conference Sgem
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
As it is well-known, customer relationship management (CRM) has become an important topic for practitioners in recent years. Customer relationship management becomes an important key of how to manage relationships with customers effectively. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) methods. In order to enhance customer relationships, the application of CRM methods are exploring in detail. By means of the application of CRM methods, university human resources management (HRM) departments collect all data about current students as customer and potential customers. This research aims to explore the perceptions of students in regarding of university CRM applications. Research findings indicate that the students attending private and state universities have no enough CRM perceptions. As a result it is seen that CRM applications can be an effective and successful tool for university HRM professionals.
Açıklama
9th International Multidisciplinary Scientific Geo-Conference and Expo -- JUN 14-19, 2009 -- Albena, BULGARIA
Anahtar Kelimeler
Customer Relationship Management, CRM software, HRM, CRM Scale
Kaynak
Sgem 2009: 9th International Multidisciplinary Scientific Geoconference, Vol Ii, Conference Proceeding: Modern Management Of Mine Producing, Geology And Environmental Protection
WoS Q Değeri
N/A
