The effects of psychological manners on visual and tactile evaluation of towel preferences of Turkish and Japanese consumers

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dc.contributor.authorIkiz, Yuksel
dc.contributor.authorSato, Tetsuya
dc.contributor.authorArik, Buket
dc.contributor.authorMatsumoto, Yuka
dc.contributor.authorSarikaya, Gulsah
dc.date.accessioned2024-03-13T10:35:20Z
dc.date.available2024-03-13T10:35:20Z
dc.date.issued2017
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThis study investigated the visual and tactile evaluation of 10 towel samples made from different fiber contents. The survey was conducted by Turkish and Japanese panelists. It was also studied how psychological manners can change their preferences. To test these facts, two kinds of trial (blind test and open test) were applied on panelists. In this way, it was observed that some of the panelists changed their first preferences from synthetic fiber-based towel to natural fiber-based towel. This fact verified that psychological manners had a great effect on Turkish consumers' preferences, and fiber content and thickness were the most distinctive properties. Then, the preferences of the panelists were ranked and the most preferred samples were determined and compared with Japanese consumers' preferences. It was also found that Japanese people were more consistent than Turkish people and external factors and psychological manners were not effective on their decisions.en_US
dc.identifier.doi10.1080/00405000.2016.1222859
dc.identifier.endpage1156en_US
dc.identifier.issn0040-5000
dc.identifier.issn1754-2340
dc.identifier.issue7en_US
dc.identifier.scopus2-s2.0-84983770633en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage1150en_US
dc.identifier.urihttps://doi.org/10.1080/00405000.2016.1222859
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4368
dc.identifier.volume108en_US
dc.identifier.wosWOS:000400069000009en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor & Francis Ltden_US
dc.relation.ispartofJournal Of The Textile Instituteen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectTactileen_US
dc.subjectpsychological mannersen_US
dc.subjecttowelen_US
dc.subjectnatural fiberen_US
dc.subjectsynthetic fiberen_US
dc.titleThe effects of psychological manners on visual and tactile evaluation of towel preferences of Turkish and Japanese consumersen_US
dc.typeArticleen_US

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