The effects of psychological manners on visual and tactile evaluation of towel preferences of Turkish and Japanese consumers

Küçük Resim Yok

Tarih

2017

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Taylor & Francis Ltd

Erişim Hakkı

info:eu-repo/semantics/closedAccess

Özet

This study investigated the visual and tactile evaluation of 10 towel samples made from different fiber contents. The survey was conducted by Turkish and Japanese panelists. It was also studied how psychological manners can change their preferences. To test these facts, two kinds of trial (blind test and open test) were applied on panelists. In this way, it was observed that some of the panelists changed their first preferences from synthetic fiber-based towel to natural fiber-based towel. This fact verified that psychological manners had a great effect on Turkish consumers' preferences, and fiber content and thickness were the most distinctive properties. Then, the preferences of the panelists were ranked and the most preferred samples were determined and compared with Japanese consumers' preferences. It was also found that Japanese people were more consistent than Turkish people and external factors and psychological manners were not effective on their decisions.

Açıklama

Anahtar Kelimeler

Tactile, psychological manners, towel, natural fiber, synthetic fiber

Kaynak

Journal Of The Textile Institute

WoS Q Değeri

Q1

Scopus Q Değeri

Q2

Cilt

108

Sayı

7

Künye