Analysis of Consumer Demands and Needs Related to Regions in Turkey and a Research

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dc.contributor.authorGumus, Sefer
dc.date.accessioned2014-08-13T07:51:35Z
dc.date.available2014-08-13T07:51:35Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractIn this study, the interregional differences in Turkey on effects of consumer demands, needs and purchasing behaviors have been scrutinized. The interregional geographical, cultural and economic differences in Turkey naturally affects the demands and needs of the people living in different regions and as a result causes differences in the purchasing behaviors of human who is a consumer. Factor analysis has been conducted in the survey study and it is identified that the factors concentrated under the need levels of Maslow’s Theory of Hierarchy of Needs. The interregional differences and the effects of these differences on the demands, needs and behaviors of the humans have been examined related to the need levels of Maslow’s Theory of Hierarchy of Needs. As a result, it is identified that the geographical regions of Turkey cause significant changes on the demands and needs of the consumers. In the conclusion part of the study, recommendations to local and regional administrations have also been made to enhance the living conditions of humans in the region.en_US
dc.identifier.citationİİB International Refereed Academic Social Sciences Journal Sayı: 15 Cilt: 5 Yaz Dönemi sf. 185 - 205tr_TR
dc.identifier.issn2146-5886
dc.language.isoenen_US
dc.publisherİİB International Refereed Academic Social Sciences Journaltr_TR
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.subjectConsumer Demandstr_TR
dc.subjectConsumer Needstr_TR
dc.subjectPurchasing Behaviortr_TR
dc.subjectDifferences inter Regionstr_TR
dc.subjectMaslow’s Theory of Hierarchy of Needstr_TR
dc.titleAnalysis of Consumer Demands and Needs Related to Regions in Turkey and a Researchen_US
dc.typeArticleen_US

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