Analysis of Consumer Demands and Needs Related to Regions in Turkey and a Research
Yükleniyor...
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İİB International Refereed Academic Social Sciences Journal
Erişim Hakkı
Özet
In this study, the interregional differences in Turkey on effects of consumer demands, needs and purchasing behaviors have been scrutinized. The interregional geographical, cultural and economic differences in Turkey naturally affects the demands and needs of the people living in different regions and as a result causes differences in the purchasing behaviors of human who is a consumer. Factor analysis has been conducted in the survey study and it is identified that the factors concentrated under the need levels of Maslow’s Theory of Hierarchy of Needs. The interregional differences and the effects of these differences on the demands, needs and behaviors of the humans have been examined related to the need levels of Maslow’s Theory of Hierarchy of Needs. As a result, it is identified that the geographical regions of Turkey cause significant changes on the demands and needs of the consumers. In the conclusion part of the study, recommendations to local and regional administrations have also been made to enhance the living conditions of humans in the region.
Açıklama
Anahtar Kelimeler
Consumer Demands, Consumer Needs, Purchasing Behavior, Differences inter Regions, Maslow’s Theory of Hierarchy of Needs
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
İİB International Refereed Academic Social Sciences Journal Sayı: 15 Cilt: 5 Yaz Dönemi sf. 185 - 205
