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    The effects of psychological manners on visual and tactile evaluation of towel preferences of Turkish and Japanese consumers
    (Taylor & Francis Ltd, 2017) Ikiz, Yuksel; Sato, Tetsuya; Arik, Buket; Matsumoto, Yuka; Sarikaya, Gulsah
    This study investigated the visual and tactile evaluation of 10 towel samples made from different fiber contents. The survey was conducted by Turkish and Japanese panelists. It was also studied how psychological manners can change their preferences. To test these facts, two kinds of trial (blind test and open test) were applied on panelists. In this way, it was observed that some of the panelists changed their first preferences from synthetic fiber-based towel to natural fiber-based towel. This fact verified that psychological manners had a great effect on Turkish consumers' preferences, and fiber content and thickness were the most distinctive properties. Then, the preferences of the panelists were ranked and the most preferred samples were determined and compared with Japanese consumers' preferences. It was also found that Japanese people were more consistent than Turkish people and external factors and psychological manners were not effective on their decisions.
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    Seasonal and Emotional Associations of the Colours and Their Effects on Directing the Turkish Fashion
    (Wiley-Blackwell, 2016) Arik, Buket; Sato, Tetsuya; Sarikaya, Gulsah; Ikiz, Yuksel
    This article suggests a potential scientific approach in finding colour effects on human emotions and seasonal associations. A visual assessment of the colour samples was carried out with the help of Turkish observers in Denizli, Turkey. From the study, it was found that Turkish four season colours of spring, summer, autumn and winter were bright green, vivid yellow, dull yellow and dark grayish brown respectively. Moreover, the colour data were arranged in terms of gender and age of the observers. In this analysis, it was observed that the colour preferences changed according to the gender and age of the observers. For instance, the top spring colour preference of young ladies were vivid bluish green, light blue and bright purple, on the other hand the top spring colour preference of adult ladies was light yellow green and the top spring colour preference of young and adult men was bright green. In the study, the observers were also asked about elicited emotional associations of the main colours on their mind and the data were collected in a table. (C) 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 523-529, 2016; Published Online 2 September 2015 in Wiley Online Library (wileyonlinelibrary.com).