Perspectıves of the managers ın the telecommunıcatıon sector on customer loyalty

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dc.authorid102637en_US
dc.contributor.authorCelik, Hilal
dc.contributor.authorGuler, Murat
dc.date.accessioned2019-04-16T14:01:07Z
dc.date.available2019-04-16T14:01:07Z
dc.date.issued2018
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractCompanies look for ways to increase customer loyalty through various strategic studies and CRM applications. İn companies' growth, loyalty programs play a key role in achieving their goals and increasing their profitability. For this reason, it is considered that the evaluation of customer loyalty, which is a part of client relations, is important in the research. The aim of this research was to identify the customer loyalty and describe the strategies and tools of the companies while creating customer loyalty in Turkish GSM İndustry. In Telecommunication İndustry, it is important to identify the factors that are effective in creating customer loyalty and understand the strategies applied by companies while creating loyalty. In the study, the results of the interviews with the primary directors were obtained. The results reveal that customer protection is crucial for companies seeking to acquire customers and establish good relationships with customers, targeting competitive advantage and sustainable profitabilityen_US
dc.identifier.doi10.26809/joa.2018239561
dc.identifier.issn2149-6544
dc.identifier.urihttps://doi.org/10.26809/joa.2018239561
dc.language.isoenen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.subjectTelecommunication Sectortr_TR
dc.subjectCustomer Loyaltytr_TR
dc.subjectManagerial Viewtr_TR
dc.subjectCustomer Relationship Managementtr_TR
dc.subjectStrategic Management.tr_TR
dc.titlePerspectıves of the managers ın the telecommunıcatıon sector on customer loyaltyen_US
dc.typeArticleen_US

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PERSPECTIVES OF THE MANAGERS IN THE TELECOMMUNICATION SECTOR ON CUSTOMER LOYALTY[#531795]-656786 - Hilal Çelik.pdf
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