The Role Of Cross Selling In SME Banking: An Analysis from Turkey

Karadag, Hande; Akman, Vedat

The Role Of Cross Selling In SME Banking: An Analysis from Turkey

dc.authorid	TR42691	en_US
dc.contributor.author	Karadag, Hande
dc.contributor.author	Akman, Vedat
dc.date.accessioned	2015-02-26T10:01:12Z
dc.date.available	2015-02-26T10:01:12Z
dc.date.issued	2015
dc.department	İstanbul Beykent Üniversitesi	en_US
dc.description.abstract	Non-lending activities in SME financing is a phenomenon whose significance has recently been recognized. Provision of different products and services to companies is becoming an important profit center for banks serving SMEs and the supply side of SME financing has been experiencing a shift towards fee-based products and services, mainly due to the risks and challenges associated with SME lending. Despite these important developments in the industry, there are a limited number of studies that focus on the bank activities related with cross-selling to SMEs. This paper aims to address this gap in the literature, by investigating the role of cross selling in SME banking by analyzing the major business models and strategies both at international and local contexts. The study targets to make important contributions to SME finance and in particular SME banking literature, as it highlights the changing market structure in the supply-side of SME banking and pinpoints how best practices in international banking system can form examples for banks that prioritize growth in SME segment.	en_US
dc.identifier.citation	Emerging Markets Journal Volume 5 No 1 (2015)	tr_TR
dc.identifier.doi	10.5195/emaj.2015.71
dc.identifier.issn	2158-8708
dc.identifier.uri	https://doi.org/10.5195/emaj.2015.71
dc.language.iso	en	en_US
dc.publisher	University of Pittsburgh	tr_TR
dc.relation.publicationcategory	Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı	en_US
dc.title	The Role Of Cross Selling In SME Banking: An Analysis from Turkey	en_US
dc.type	Article	en_US