Customer Behavior Analysis by Association Rules Mining
Yükleniyor...
Tarih
2020
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Bitlis Eren Üniversitesi
Erişim Hakkı
Özet
The aim of the research is to contribute to the literature by investigating the effects of the leadership styles of the masters on the organizational commitment of the apprentices in traditional Turkish-Islamic decoration arts. The universe is the branches of training centers in the traditional Turkish and Islamic decoration arts (Islamic calligraphy, bookbinding, tile art, miniature art, Turkish marbling art, leather and paper carving art, paper decoration art and architectural ornament art) in Istanbul. The sample consists of 281 participants in the Turkish-Islamic decoration arts in Istanbul. The data are analyzed with regression analysis. According to the results of the regression analysis, it is seen that democratic, autocratic and laissez-faire leadership styles have significant effect on organizational commitment. Another result is that democratic, autocratic and laissez-faire leadership styles have significant effect on the continuance and normative commitment of apprentices.
Açıklama
Anahtar Kelimeler
Data mining, Customer behavior, Association rules mining, Retail stores
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
BEU Journal of Science 9 (3), 1188-1209, 2020
