Nationalism Versus Globalization: The change of Political Messages from 1991 to 2007 in Turkey

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Beykent Üniversitesi

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The methodology of this research extends the content analysis of political party speeches made on the Turkish public television, TRT (Turkish Radio and Television) prior to the 1991 Parliamentary Elections. That study, made by the author of this paper, was based on the speeches of six party leaders broadcast the day before the voting for 1991 elections. We focused on those messages prior to the 1991 elections, because each party leader was allocated equal time (10 minutes each ) for their propaganda speeches. Therefore the issues to be discussed and the messages to be given to the public were crucial and considered very important by the party leaders. Indeed, it was their last opportunity to promote their manifestos outlining their unique policies to the public. Our hypothesis in this research is that there have been considerable changes in party stances from the 1991 to the 2007 elections. The parties of the 1990s gave almost no ideological, nationalistic and religious messages, whereas the parties of the 2007 elections moved to more nationalistic and ideological policies. The aim of this study is to present the cultural, ideological and sociological differences in political party messages made to the public in the past 16 years via the medium of TV and radio and comment on the possible reasons for the changes.


Anahtar Kelimeler

Nationalism, globalization, 2007 elections, political messages


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Sosyal Bilimler Dergisi / Journal of Social Sciences 3(2), 2009, 144-171