Pratical example of hospital preference reasons of patients regarding service marketing in Turkey
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
American-Eurasian Network for Scientific Information
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this research is; determining the hospital preference reasons of participants working in private and public hospitals and receiving service from them and presenting the differences between them. Turkey constitutes the population and the private and public health institutions (hospitals) in 28 different cities constitute the sample of research. The participants, who have participated in the application, were specified through using simple random method. “Descriptive survey model” is used in the study. At the end of the study, the participants, both the hospital employees and consumers, stated that private hospitals presented better service, but they were obliged to choose existing hospitals when there was no hospital choice option. © 2014,International Journal of Pharmacy and Pharmaceutical Sciences. All right reserved.
Açıklama
Anahtar Kelimeler
Employee, Health, Hospital, Institution, Marketing, Patient, Relative, Service
Kaynak
Advances in Environmental Biology
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
8
Sayı
17
