Pratical example of hospital preference reasons of patients regarding service marketing in Turkey

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dc.contributor.authorGümüş S.
dc.date.accessioned2024-03-13T10:01:26Z
dc.date.available2024-03-13T10:01:26Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe purpose of this research is; determining the hospital preference reasons of participants working in private and public hospitals and receiving service from them and presenting the differences between them. Turkey constitutes the population and the private and public health institutions (hospitals) in 28 different cities constitute the sample of research. The participants, who have participated in the application, were specified through using simple random method. “Descriptive survey model” is used in the study. At the end of the study, the participants, both the hospital employees and consumers, stated that private hospitals presented better service, but they were obliged to choose existing hospitals when there was no hospital choice option. © 2014,International Journal of Pharmacy and Pharmaceutical Sciences. All right reserved.en_US
dc.identifier.endpage236en_US
dc.identifier.issn1995-0756
dc.identifier.issue17en_US
dc.identifier.scopus2-s2.0-85063858901en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage226en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3204
dc.identifier.volume8en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherAmerican-Eurasian Network for Scientific Informationen_US
dc.relation.ispartofAdvances in Environmental Biologyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEmployeeen_US
dc.subjectHealthen_US
dc.subjectHospitalen_US
dc.subjectInstitutionen_US
dc.subjectMarketingen_US
dc.subjectPatienten_US
dc.subjectRelativeen_US
dc.subjectServiceen_US
dc.titlePratical example of hospital preference reasons of patients regarding service marketing in Turkeyen_US
dc.typeArticleen_US

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