Pratical example of hospital preference reasons of patients regarding service marketing in Turkey
dc.contributor.author | Gümüş S. | |
dc.date.accessioned | 2024-03-13T10:01:26Z | |
dc.date.available | 2024-03-13T10:01:26Z | |
dc.date.issued | 2014 | |
dc.department | İstanbul Beykent Üniversitesi | en_US |
dc.description.abstract | The purpose of this research is; determining the hospital preference reasons of participants working in private and public hospitals and receiving service from them and presenting the differences between them. Turkey constitutes the population and the private and public health institutions (hospitals) in 28 different cities constitute the sample of research. The participants, who have participated in the application, were specified through using simple random method. “Descriptive survey model” is used in the study. At the end of the study, the participants, both the hospital employees and consumers, stated that private hospitals presented better service, but they were obliged to choose existing hospitals when there was no hospital choice option. © 2014,International Journal of Pharmacy and Pharmaceutical Sciences. All right reserved. | en_US |
dc.identifier.endpage | 236 | en_US |
dc.identifier.issn | 1995-0756 | |
dc.identifier.issue | 17 | en_US |
dc.identifier.scopus | 2-s2.0-85063858901 | en_US |
dc.identifier.scopusquality | N/A | en_US |
dc.identifier.startpage | 226 | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.12662/3204 | |
dc.identifier.volume | 8 | en_US |
dc.indekslendigikaynak | Scopus | en_US |
dc.language.iso | en | en_US |
dc.publisher | American-Eurasian Network for Scientific Information | en_US |
dc.relation.ispartof | Advances in Environmental Biology | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.rights | info:eu-repo/semantics/closedAccess | en_US |
dc.subject | Employee | en_US |
dc.subject | Health | en_US |
dc.subject | Hospital | en_US |
dc.subject | Institution | en_US |
dc.subject | Marketing | en_US |
dc.subject | Patient | en_US |
dc.subject | Relative | en_US |
dc.subject | Service | en_US |
dc.title | Pratical example of hospital preference reasons of patients regarding service marketing in Turkey | en_US |
dc.type | Article | en_US |