UNDERSTANDING THE HYBRID MEDIA IN DESIGN EDUCATION

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dc.contributor.authorAtiker, Baris
dc.date.accessioned2024-03-13T10:33:28Z
dc.date.available2024-03-13T10:33:28Z
dc.date.issued2012
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe digital transformation of moving images in the last 30 years has resulted with revolutionary impact on art and design fields. The increasing use of digital technologies for creating design and artwork with moving images has united many disciplines such as graphic design, photography, painting, cinematography, animation, three-dimensional visualization and typography, so that the moving image is no longer pure. According to Manovich, the combination of different disciplines within moving image has created a hybrid media where the different image layers are interacting with each other and this interaction is not only in the slight transition between different image layers, but also the transition between the production techniques and conceptual representations of them. The shifting from real to hybrid images provides many opportunities for creative solutions, but then the designer becomes more dependent on digital technologies. However the hybrid media and visual language should keep evolving and transforming as a combination of different disciplines, so that the design education perspective should move from software-based education to the new visual aesthetics. Thereby the creative solutions offered by the software will turn into new challenges and design experiences. This paper aims to explore the understanding of hybrid media's visual language in design education through the frame of basic and new design principles.en_US
dc.identifier.doi10.7456/10202100/014
dc.identifier.endpage107en_US
dc.identifier.issn2146-5193
dc.identifier.issue2en_US
dc.identifier.startpage100en_US
dc.identifier.urihttps://doi.org/10.7456/10202100/014
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3969
dc.identifier.volume2en_US
dc.identifier.wosWOS:000421915400014en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherIstanbul Kultur Univen_US
dc.relation.ispartofTurkish Online Journal Of Design Art And Communicationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectHybrid mediaen_US
dc.subjectDesign educationen_US
dc.subjectVisual languageen_US
dc.subjectDesign principlesen_US
dc.titleUNDERSTANDING THE HYBRID MEDIA IN DESIGN EDUCATIONen_US
dc.typeArticleen_US

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