The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

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dc.contributor.authorJin, Zhongqi
dc.contributor.authorLynch, Richard
dc.contributor.authorAttia, Samaa
dc.contributor.authorChansarkar, Bal
dc.contributor.authorGulsoy, Tanses
dc.contributor.authorLapoule, Paul
dc.contributor.authorLiu, Xueyuan
dc.date.accessioned2024-03-13T10:34:57Z
dc.date.available2024-03-13T10:34:57Z
dc.date.issued2015
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractAlthough the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also distinguishes between the PCI of the home and foreign country images of respondents. We test a new model that incorporates these constructs with a sample of 2655 younger generation consumers. The results show that country development status moderates some relationships but does not moderate others. These findings have significant implications for international companies from both developed and developing countries when developing global strategy. (C) 2014 The Authors. Published by Elsevier Ltd.en_US
dc.identifier.doi10.1016/j.ibusrev.2014.08.010
dc.identifier.endpage393en_US
dc.identifier.issn0969-5931
dc.identifier.issn1873-6149
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84926421595en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage380en_US
dc.identifier.urihttps://doi.org/10.1016/j.ibusrev.2014.08.010
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4167
dc.identifier.volume24en_US
dc.identifier.wosWOS:000353605100003en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofInternational Business Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCosmopolitanismen_US
dc.subjectCountry development statusen_US
dc.subjectDeveloped countriesen_US
dc.subjectDeveloping countriesen_US
dc.subjectEthnocentrismen_US
dc.subjectGlobal strategyen_US
dc.subjectProduct country imageen_US
dc.titleThe relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development statusen_US
dc.typeArticleen_US

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