Managing a strategic business relationship in an emerging market: Advertising agency-client relationships in Turkey
| dc.contributor.author | Gulsoy, Tanses | |
| dc.date.accessioned | 2024-03-13T10:30:29Z | |
| dc.date.available | 2024-03-13T10:30:29Z | |
| dc.date.issued | 2012 | |
| dc.department | İstanbul Beykent Üniversitesi | en_US |
| dc.description | 8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAIN | en_US |
| dc.description.abstract | The advertising agency-client relationship is considered to be a key factor in the creation of successful, brand-building advertising. Despite a diverse and growing body of literature on the subject in developed countries, less is known about agency-client relationships in developing countries. This study aims to provide an overview of the issues prevailing in the advertising agency-client relationship in Turkey in order to offer some insights into improving this strategically critical relationship especially in the context of emerging markets. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference | en_US |
| dc.description.sponsorship | Beykent Univ Istanbul,Gebze Inst Technol,Emerald Publishing Grp,Elsevier Ltd Publishing Grp | en_US |
| dc.identifier.doi | 10.1016/j.sbspro.2012.09.1123 | |
| dc.identifier.endpage | 1394 | en_US |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.startpage | 1386 | en_US |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2012.09.1123 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12662/3357 | |
| dc.identifier.volume | 58 | en_US |
| dc.identifier.wos | WOS:000312875900152 | en_US |
| dc.identifier.wosquality | N/A | en_US |
| dc.indekslendigikaynak | Web of Science | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier Science Bv | en_US |
| dc.relation.ispartof | 8th International Strategic Management Conference | en_US |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Advertising agency-client relationships | en_US |
| dc.subject | business relationship management strategy | en_US |
| dc.subject | brand building | en_US |
| dc.subject | Turkey | en_US |
| dc.title | Managing a strategic business relationship in an emerging market: Advertising agency-client relationships in Turkey | en_US |
| dc.type | Conference Object | en_US |
