Investigating the impacts of brand experience and service quality

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dc.contributor.authorSahin, Azize
dc.contributor.authorKitapci, Hakan
dc.contributor.authorAltindag, Erkut
dc.contributor.authorGok, Mehmet S.
dc.date.accessioned2024-03-13T10:33:10Z
dc.date.available2024-03-13T10:33:10Z
dc.date.issued2017
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThis study examines the impacts of brand experience (BE) and service quality (SQ) on behavioural intentions (BI) via brand trust (BT) by developing an empirical model, building on recent advances in service quality and assessing relationships between brand experience, service quality and brand trust. Building consumers' BI is an important strategic objective for all product managers. This study proposes multiple mediation models to analyse the relationships between the constructs, and analyses survey data using partial least squares structural equations to explore how these elements can be modelled. Results show, in line with previous literature, that BE and SQ indirectly affect BI through BT. Further, BT is effective in building BI, and has a mediating effect on the relationships among BE, SQ and BI. The study found new theoretical insights that highlight the importance of the focusing on high SQ levels.en_US
dc.identifier.doi10.2501/IJMR-2017-051
dc.identifier.endpage724en_US
dc.identifier.issn1470-7853
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-85039069662en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage707en_US
dc.identifier.urihttps://doi.org/10.2501/IJMR-2017-051
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3814
dc.identifier.volume59en_US
dc.identifier.wosWOS:000415908800003en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherMarket Research Socen_US
dc.relation.ispartofInternational Journal Of Market Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleInvestigating the impacts of brand experience and service qualityen_US
dc.typeArticleen_US

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