A scenario integration study in brand communication: "Let's Turn Off the Taps" advertising case

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dc.contributor.authorÇelik-Varol M.
dc.contributor.authorTüzel-Uraltaş N.
dc.contributor.authorVarol E.
dc.date.accessioned2024-03-13T10:01:21Z
dc.date.available2024-03-13T10:01:21Z
dc.date.issued2022
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractIn this study, the commercial film titled Let's Turn Off the Taps of the Finish brand, which has been awarded the Silver Award in Crystal Apple in the category of Media Use-Television Section in 2020 will be analyzed. One of the advertisements of the "Tomorrow's Water" campaign, which is an awareness movement led by Finish Turkey and supported by National Geographic Turkey, Let's Turn Off the Taps draws attention to the risk of Turkey becoming water-poor soon and aims to raise awareness about this problem. In addition, Taner Ölmez, the leading actor of the The Miracle Doctor series, took part in this commercial, and the commercial was shot in Lake Kuyucuk. The commercial, which draws attention with the slogan "The end of the water is seen" broke a new ground in Turkey and brought a different dimension to the scenario integration work by bringing together the TV series The Woman and The Miracle Doctor broadcast on Fox TV. © 2022, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-9672-2.ch014
dc.identifier.endpage287en_US
dc.identifier.isbn9781799896746
dc.identifier.isbn9781799896722
dc.identifier.scopus2-s2.0-85137531580en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage276en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-9672-2.ch014
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3129
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Global Perspectives on International Advertisingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleA scenario integration study in brand communication: "Let's Turn Off the Taps" advertising caseen_US
dc.typeBook Chapteren_US

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