A scenario integration study in brand communication: "Let's Turn Off the Taps" advertising case
Küçük Resim Yok
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In this study, the commercial film titled Let's Turn Off the Taps of the Finish brand, which has been awarded the Silver Award in Crystal Apple in the category of Media Use-Television Section in 2020 will be analyzed. One of the advertisements of the "Tomorrow's Water" campaign, which is an awareness movement led by Finish Turkey and supported by National Geographic Turkey, Let's Turn Off the Taps draws attention to the risk of Turkey becoming water-poor soon and aims to raise awareness about this problem. In addition, Taner Ölmez, the leading actor of the The Miracle Doctor series, took part in this commercial, and the commercial was shot in Lake Kuyucuk. The commercial, which draws attention with the slogan "The end of the water is seen" broke a new ground in Turkey and brought a different dimension to the scenario integration work by bringing together the TV series The Woman and The Miracle Doctor broadcast on Fox TV. © 2022, IGI Global.
Açıklama
Anahtar Kelimeler
Kaynak
Handbook of Research on Global Perspectives on International Advertising
WoS Q Değeri
Scopus Q Değeri
N/A
