MANAGERIAL PERSPECTIVE ON REGIONAL MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOs)

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dc.contributor.authorGenc, Ruhet
dc.contributor.authorPirnar, Ige
dc.date.accessioned2024-03-13T10:33:17Z
dc.date.available2024-03-13T10:33:17Z
dc.date.issued2009
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractDestination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd of competition. The successful and efficient destination management companies usually play a major role in marketing their destinations, but there exists a conflict in literature on the level of involvement in related marketing activities. Though managing an autonomous organization having its' own budget and freedom in decision making seems to be the best solution to meet the rapidly changing trends and needs of global tourists, it needs to be analyzed within the organizations' managerial level. The aim of this article is to determine the perspectives of DMO managers from the most important two destinations in Turkey, which is a very popular country that is usually in the first 10 in the international tourism market. The destinations chosen are Istanbul and Izmir, which by using destination management within the last 10 years were able to become popular global brands in the world market by increasing their share rapidly.en_US
dc.identifier.doi10.3727/108354210X12645141401386
dc.identifier.endpage839en_US
dc.identifier.issn1083-5423
dc.identifier.issn1943-3999
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-84907627680
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage833en_US
dc.identifier.urihttps://doi.org/10.3727/108354210X12645141401386
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3861
dc.identifier.volume14en_US
dc.identifier.wosWOS:000213816300009
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherCognizant Communication Corpen_US
dc.relation.ispartofTourism Analysisen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDestination managementen_US
dc.subjectManagement organizationsen_US
dc.subjectTourismen_US
dc.subjectDestination marketingen_US
dc.titleMANAGERIAL PERSPECTIVE ON REGIONAL MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOs)en_US
dc.typeArticleen_US

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