ARTIFICIAL INTELLIGENCE IN DIGITAL TRANSFORMATION AND SUSTAINABLE GREEN MARKETING STRATEGIES IN THE EUROPEAN GREEN CONSENSUS PROCESS

Basit Öğe Kaydı
dc.contributor.authorAydın, Sevgi
dc.contributor.authorNalbant, Kemal Gökhan
dc.contributor.authorAltuntaş, Ceren
dc.date.accessioned2025-03-09T10:53:15Z
dc.date.available2025-03-09T10:53:15Z
dc.date.issued2023
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractDue to the devastation of natural resources and ecological balance on the world that began with the industrial revolution and continues to the current day, it has been proved that the economic development models of the past are incapable of ensuring environmental sustainability. The conventional perspective of economic development, which maintains that growth should be based on an unlimited rise in consumption, cannot be sustained for the long term due to increasing understanding of the consequences of climate change and rising levels of concern over this issue. Sustainability awareness's international and national dimension has also affected multidisciplinary academic studies. In this perspective, marketing and engineering investigate ideas such as sustainable solutions, green goods, green marketing, and green processes. This study examines the European Green Deal and the digital transformation process, the sustainable green marketing objectives of the EU within the framework of the green agreement, green products and green marketing, the use of artificial intelligence systems in marketing relations, and green marketing's digital systems. This study's primary objective is to provide a comprehensive model for conducting SWOT analysis that takes into consideration a variety of factors to generate significant insights into a variety of business contexts. In addition, the SWOT analysis model is on the use of artificial intelligence technologies in digital transformation and sustainable green marketing strategies in the transition to the European Green Deal.
dc.identifier.doi10.53791/imgelem.1350700
dc.identifier.endpage492
dc.identifier.issn2602-4446
dc.identifier.issue13
dc.identifier.startpage467
dc.identifier.trdizinid1220127
dc.identifier.urihttps://doi.org/10.53791/imgelem.1350700
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1220127
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4766
dc.identifier.volume7
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofİmgelem (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectSustainability
dc.subjectArtificial Intelligence
dc.subjectEuropean Green Deal
dc.subjectTwin Transformation
dc.subjectGreen Marketing.
dc.titleARTIFICIAL INTELLIGENCE IN DIGITAL TRANSFORMATION AND SUSTAINABLE GREEN MARKETING STRATEGIES IN THE EUROPEAN GREEN CONSENSUS PROCESS
dc.typeArticle

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