ARTIFICIAL INTELLIGENCE IN DIGITAL TRANSFORMATION AND SUSTAINABLE GREEN MARKETING STRATEGIES IN THE EUROPEAN GREEN CONSENSUS PROCESS
Küçük Resim Yok
Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Due to the devastation of natural resources and ecological balance on the world that began with the industrial revolution and continues to the current day, it has been proved that the economic development models of the past are incapable of ensuring environmental sustainability. The conventional perspective of economic development, which maintains that growth should be based on an unlimited rise in consumption, cannot be sustained for the long term due to increasing understanding of the consequences of climate change and rising levels of concern over this issue. Sustainability awareness's international and national dimension has also affected multidisciplinary academic studies. In this perspective, marketing and engineering investigate ideas such as sustainable solutions, green goods, green marketing, and green processes. This study examines the European Green Deal and the digital transformation process, the sustainable green marketing objectives of the EU within the framework of the green agreement, green products and green marketing, the use of artificial intelligence systems in marketing relations, and green marketing's digital systems. This study's primary objective is to provide a comprehensive model for conducting SWOT analysis that takes into consideration a variety of factors to generate significant insights into a variety of business contexts. In addition, the SWOT analysis model is on the use of artificial intelligence technologies in digital transformation and sustainable green marketing strategies in the transition to the European Green Deal.
Açıklama
Anahtar Kelimeler
Sustainability, Artificial Intelligence, European Green Deal, Twin Transformation, Green Marketing.
Kaynak
İmgelem (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
13
