Perceptions Of Network Effects: Positive Or Negative Externalities?
Küçük Resim Yok
Tarih
2011
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The purpose of this study is to search if consumers are aware of network effects. If consumers are rational, they will make their consumption decisions by thinking about maximization of their utility without paying too much. The quality of a good does not only depend on producer's decisions in network markets. Also the number of other customers, affect the quality of a good. First we reviewed literature about network externalities and effects. Secondly, we analyzed the survey which is conducted to measure network externalities perceptions. The survey is conducted on Beykent University Vocational School pupils. As a result we reached interesting results about the network perceptions of pupils. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference
Açıklama
7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
Anahtar Kelimeler
Network, New Economy, Network Externality, Network Perceptions, Network Markets
Kaynak
Proceedings Of 7th International Strategic Management Conference
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
24
