A Model Proposal for Advertising Aestheticization
| dc.contributor.author | Yilmaz, Recep | |
| dc.contributor.author | Taskiran, Nurdan Oncel | |
| dc.coverage.doi | 10.4018/978-1-4666-4639-1 | |
| dc.date.accessioned | 2024-03-13T10:33:18Z | |
| dc.date.available | 2024-03-13T10:33:18Z | |
| dc.date.issued | 2014 | |
| dc.department | İstanbul Beykent Üniversitesi | en_US |
| dc.description.abstract | Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background, and it acknowledges a paradigm that advertising is not a genre of art; it obviously pursues commercial profits and within this context, exploits the created aesthetics in product. The main objective of the study, which focuses on advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature. | en_US |
| dc.identifier.doi | 10.4018/978-1-4666-4639-1.ch020 | |
| dc.identifier.endpage | 272 | en_US |
| dc.identifier.isbn | 978-1-4666-4640-7 | |
| dc.identifier.isbn | 978-1-4666-4639-1 | |
| dc.identifier.issn | 2326-9103 | |
| dc.identifier.issn | 2326-9111 | |
| dc.identifier.scopus | 2-s2.0-84945130375 | en_US |
| dc.identifier.scopusquality | N/A | en_US |
| dc.identifier.startpage | 264 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/978-1-4666-4639-1.ch020 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12662/3883 | |
| dc.identifier.wos | WOS:000416704600021 | en_US |
| dc.identifier.wosquality | N/A | en_US |
| dc.indekslendigikaynak | Web of Science | en_US |
| dc.indekslendigikaynak | Scopus | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Igi Global | en_US |
| dc.relation.ispartof | Globalization And Governance In The International Political Economy | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | A Model Proposal for Advertising Aestheticization | en_US |
| dc.type | Book Chapter | en_US |
