Effective international expansion strategies of emerging countries: the strategies that helped Arcelik

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dc.contributor.authorGulsoy, Tanses
dc.contributor.authorOzkanli, Ozlem
dc.contributor.authorLynch, Richard
dc.date.accessioned2024-03-13T10:35:37Z
dc.date.available2024-03-13T10:35:37Z
dc.date.issued2013
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractPurpose - This paper aims to present the case study of Arcelik, which has become Turkey's leading manufacturer and exporter of home appliances, as a means of offering insight into why, how and with what results companies from developing countries expand internationally. Design/methodology/approach - Primary data have been drawn from in-depth interviews conducted with senior executives and industry experts, and this has been based on a statistical analysis of the export and international strategies of Turkish home appliance and television set industry. Findings - The evidence indicates that international expansion may buffer a firm against fluctuations of demand in its home market and provide opportunities for growth. Difficulties faced by a later arrival from a developing country are greater than established rivals, and a developing country firm will have to rely on different resources and different operational strategies in developed vs developing markets. Research limitations/implications - Even though one case cannot yield general conclusions, it may indicate fruitful theoretical directions. This study raises issues worthy of further investigation. On the outset, it would be useful to apply the four propositions to more Turkish MNEs in order to test the robustness of the conclusions. Practical implications - The study has important implications for companies from developing countries. First, international expansion appears to be a viable means of offsetting home-market volatility for emerging-country firms. Second, international expansion is still predicated on significant investments in firm-specific advantages and their development may shorten the internationalization process. Originality/value - The report contributes to knowledge in the area of international expansion of companies from developing countries by providing evidence on how one company has achieved a world position in a highly competitive market through selective use of quality, innovation, and branding based on the competitive position that is available in each of its chosen markets. In particular, it contributes to the limited evidence on the international expansion of Turkish companies at the present time.en_US
dc.identifier.doi10.1108/01409171311284567
dc.identifier.endpage32en_US
dc.identifier.issn2040-8269
dc.identifier.issn2040-8277
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-84870618471en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage4en_US
dc.identifier.urihttps://doi.org/10.1108/01409171311284567
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4515
dc.identifier.volume36en_US
dc.identifier.wosWOS:000213421000001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofManagement Research Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDeveloping country strategyen_US
dc.subjectTurkeyen_US
dc.subjectInternational expansionen_US
dc.subjectDeveloping countriesen_US
dc.subjectManufacturing industriesen_US
dc.titleEffective international expansion strategies of emerging countries: the strategies that helped Arceliken_US
dc.typeArticleen_US

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