The impact of advertising on financial performance in the era of global economic crisis

Basit Öğe Kaydı
dc.contributor.authorYegin E.B.
dc.date.accessioned2024-03-13T10:01:07Z
dc.date.available2024-03-13T10:01:07Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe aim of this study is to examine advertising and financial fields working for the same purpose but seeming differently. In this regards, it has been examined theoretically the support of advertising which has been seen as an abstract investment for the same purpose-the profitability of the business to the strengthening of a company's financial performance can be seen clearly by becoming concrete with the help of some data and analysis. Initially, advertising was seen necessary for only product or service sales according to the businesses, but today it has become a necessity to be able to adapt to increasing international competitive conditions and to achieve the objectives by developing investor relations and attracting more domestic and foreign investors. It is crucial for businesses to read the tables well. With his study, it is intended to encourage managers read the tables well with ease especially during a crisis. © Springer International Publishing Switzerland 2014. All rights are reserved.en_US
dc.identifier.doi10.1007/978-3-319-01387-9_15
dc.identifier.endpage195en_US
dc.identifier.isbn9783319013879
dc.identifier.isbn3319013866
dc.identifier.isbn9783319013862
dc.identifier.scopus2-s2.0-84930080712en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage185en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-01387-9_15
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2997
dc.identifier.volume9783319013879en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.ispartofManagerial Issues in Finance and Banking: A Strategic Approach to Competitivenessen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAdvertisement conceptsen_US
dc.subjectAdvertisingen_US
dc.subjectFinancial conceptsen_US
dc.subjectFinancial performanceen_US
dc.subjectGlobalizationen_US
dc.titleThe impact of advertising on financial performance in the era of global economic crisisen_US
dc.typeBook Chapteren_US

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