The impact of advertising on financial performance in the era of global economic crisis
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this study is to examine advertising and financial fields working for the same purpose but seeming differently. In this regards, it has been examined theoretically the support of advertising which has been seen as an abstract investment for the same purpose-the profitability of the business to the strengthening of a company's financial performance can be seen clearly by becoming concrete with the help of some data and analysis. Initially, advertising was seen necessary for only product or service sales according to the businesses, but today it has become a necessity to be able to adapt to increasing international competitive conditions and to achieve the objectives by developing investor relations and attracting more domestic and foreign investors. It is crucial for businesses to read the tables well. With his study, it is intended to encourage managers read the tables well with ease especially during a crisis. © Springer International Publishing Switzerland 2014. All rights are reserved.
Açıklama
Anahtar Kelimeler
Advertisement concepts, Advertising, Financial concepts, Financial performance, Globalization
Kaynak
Managerial Issues in Finance and Banking: A Strategic Approach to Competitiveness
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
9783319013879
