Priced-based goods and services in the banking sector

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dc.contributor.authorDincer H.
dc.contributor.authorHacioglu Ü.
dc.contributor.authorCelik I.E.
dc.date.accessioned2024-03-13T10:01:07Z
dc.date.available2024-03-13T10:01:07Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractTo create awareness in a highly competitive environment, actors in banking sector need to create diversity in the products and services they present to customers and thus provide a price advantage. Introducing various pricing techniques and analyses for the provided products and services is now a necessity. In this study, price analysis-based product and services of banking sector have been clarified in competitive environment and the product and services which affect the sales and customer behaviours have been also determined in detail. © Springer International Publishing Switzerland 2014. All rights are reserved.en_US
dc.identifier.doi10.1007/978-3-319-01387-9_13
dc.identifier.endpage172en_US
dc.identifier.isbn9783319013879
dc.identifier.isbn3319013866
dc.identifier.isbn9783319013862
dc.identifier.scopus2-s2.0-84930060956en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage163en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-01387-9_13
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2996
dc.identifier.volume9783319013879en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.ispartofManagerial Issues in Finance and Banking: A Strategic Approach to Competitivenessen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBankingen_US
dc.subjectCompetitivenessen_US
dc.subjectPricingen_US
dc.subjectServicesen_US
dc.titlePriced-based goods and services in the banking sectoren_US
dc.typeBook Chapteren_US

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