Priced-based goods and services in the banking sector
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
To create awareness in a highly competitive environment, actors in banking sector need to create diversity in the products and services they present to customers and thus provide a price advantage. Introducing various pricing techniques and analyses for the provided products and services is now a necessity. In this study, price analysis-based product and services of banking sector have been clarified in competitive environment and the product and services which affect the sales and customer behaviours have been also determined in detail. © Springer International Publishing Switzerland 2014. All rights are reserved.
Açıklama
Anahtar Kelimeler
Banking, Competitiveness, Pricing, Services
Kaynak
Managerial Issues in Finance and Banking: A Strategic Approach to Competitiveness
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
9783319013879
