Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm

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dc.contributor.authorGorener, Ali
dc.contributor.authorToker, Kerem
dc.contributor.authorUlucay, Korkmaz
dc.date.accessioned2024-03-13T10:30:29Z
dc.date.available2024-03-13T10:30:29Z
dc.date.issued2012
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAINen_US
dc.description.abstractStrengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool which examines strengths and weaknesses (internal factors) of a company or industry together with opportunities and threats (external factors) of the marketplace environment. SWOT analysis provides the basic outline in which to perform analysis of decision situations. In this study, the lack of determination of the importance ranking for the SWOT factors, we proposed to enhance SWOT analysis with multicriteria decision making technique called Analytic Hierarchy Process (AHP). AHP approach achieves pairwise comparisons among factors or criteria in order to prioritize them using the eigenvalue calculation. The aim of applying the combined method is to improve the quantitative side of strategic planning. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conferenceen_US
dc.description.sponsorshipBeykent Univ Istanbul,Gebze Inst Technol,Emerald Publishing Grp,Elsevier Ltd Publishing Grpen_US
dc.identifier.doi10.1016/j.sbspro.2012.09.1139
dc.identifier.endpage1534en_US
dc.identifier.issn1877-0428
dc.identifier.startpage1525en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.1139
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3359
dc.identifier.volume58en_US
dc.identifier.wosWOS:000312875900167en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof8th International Strategic Management Conferenceen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSWOTen_US
dc.subjectAHPen_US
dc.subjectManufacturingen_US
dc.titleApplication of Combined SWOT and AHP: A Case Study for a Manufacturing Firmen_US
dc.typeConference Objecten_US

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