Potential Tourists’ Opinions on Augmented Reality Applications in Tourism Industry

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dc.contributor.authorBağçı, Ebru
dc.contributor.authorYeşildağ, Gül Nihan Güven
dc.contributor.authorTaşkın, Feyza
dc.date.accessioned2025-03-09T10:57:44Z
dc.date.available2025-03-09T10:57:44Z
dc.date.issued2022
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe aim of this study is to reveal how augmented reality (AR) applications affect the preferences of potential tourists before purchase. In this respect, 30 volunteer participants were interviewed between February 1 and February 22, 2022. The obtained data were analyzed with the MAXQDA 2022 package program. According to the findings obtained from the research, it was observed that the sample group had basic information about augmented reality applications. It has been concluded that using of AR applications in tourism can positively or negatively affect the potential tourists’ opinions making touristic purchase plan. © 2022, Ebru Bagci. All rights reserved.
dc.identifier.endpage75
dc.identifier.issn2791-9099
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85203170035
dc.identifier.scopusqualityN/A
dc.identifier.startpage64
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4975
dc.identifier.volume2
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEbru Bagci
dc.relation.ispartofRomaya Journal: Researches on Multidisciplinary Approaches
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250310
dc.subjectAugmented Reality (AR)
dc.subjectPurchasing Behavior
dc.subjectTechnology
dc.subjectTourism
dc.subjectVirtual Reality
dc.titlePotential Tourists’ Opinions on Augmented Reality Applications in Tourism Industry
dc.title.alternativePotansiyel Turistlerin Turizm Sektöründeki Artirilmiş Gerçeklik Uygulamalari İle Ilgili Görüşleri
dc.typeArticle

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