Potential Tourists’ Opinions on Augmented Reality Applications in Tourism Industry
Küçük Resim Yok
Tarih
2022
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ebru Bagci
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this study is to reveal how augmented reality (AR) applications affect the preferences of potential tourists before purchase. In this respect, 30 volunteer participants were interviewed between February 1 and February 22, 2022. The obtained data were analyzed with the MAXQDA 2022 package program. According to the findings obtained from the research, it was observed that the sample group had basic information about augmented reality applications. It has been concluded that using of AR applications in tourism can positively or negatively affect the potential tourists’ opinions making touristic purchase plan. © 2022, Ebru Bagci. All rights reserved.
Açıklama
Anahtar Kelimeler
Augmented Reality (AR), Purchasing Behavior, Technology, Tourism, Virtual Reality
Kaynak
Romaya Journal: Researches on Multidisciplinary Approaches
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
2
Sayı
1
