The Nature of Country of Origin Effect: Exploring COO Effect on Arçelik A.S.

Ongel, Volkan; Ongel, Elif

The Nature of Country of Origin Effect: Exploring COO Effect on Arçelik A.S.

dc.authorid	TR52395	en_US
dc.contributor.author	Ongel, Volkan
dc.contributor.author	Ongel, Elif
dc.date.accessioned	2014-11-01T08:53:44Z
dc.date.available	2014-11-01T08:53:44Z
dc.date.issued	2014
dc.department	İstanbul Beykent Üniversitesi	en_US
dc.description	International Journal of Research in Business and Social Science IJRBS	tr_TR
dc.description.abstract	This paper examines the nature of the Country of Origin effect by exploring suggested options to enhance positive COO associations in consumers’ minds and offsetting negative COO impact on purchase decisions. The approach taken is a literature review with a comparison of Turkey’s white goods brand Beko Plc’s international growth and marketing strategies. This paper focuses on suggested international marketing strategies in order to increase the country image of Turkey as well as the brand image of Beko Plc. In the interest of achieving a sustainable growth in foreign markets and offsetting the negative consumers’ perceptions of products made in particular countries, organizations are in need of advanced quality management practices and applicable pricing policies that respond adequately to consumer needs.	en_US
dc.identifier.citation	Öngel & Öngel /International Journal of Research in Business and Social Science Vol 3, No 3, 2014 s. 86-99	tr_TR
dc.identifier.issn	2147-4478
dc.language.iso	en	en_US
dc.publisher	Society for the Study of Business and Finance	tr_TR
dc.relation.publicationcategory	Makale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı	en_US
dc.subject	Country of Origin	tr_TR
dc.subject	Country Image	tr_TR
dc.subject	International Marketing	tr_TR
dc.title	The Nature of Country of Origin Effect: Exploring COO Effect on Arçelik A.S.	en_US
dc.type	Article	en_US