Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

Basit Öğe Kaydı
dc.authorid0000-0002-8018-4158
dc.contributor.authorOcak, Altug
dc.date.accessioned2026-01-31T15:08:45Z
dc.date.available2026-01-31T15:08:45Z
dc.date.issued2025
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractPurpose: This study examines telemedicine as a sustainable service innovation that combines health, environmental and convenience benefits. It explores how these perceived benefits influence attitudes and intentions to use telemedicine and how trust in the provider shapes this relationship. Design/Methodology: A cross-sectional online survey was conducted with 400 adults who had used or planned to use telemedicine. Data were analyzed using partial least squares structural equation modeling with 5,000 bootstraps. Findings: Perceived environmental (beta = 0.318, p < 0.001), health (beta = 0.267, p < 0.001) and convenience benefits (beta = 0.231, p < 0.001) all positively affected attitudes toward telemedicine. Attitude, in turn, predicted behavioral intention (beta = 0.412, p < 0.001). Trust in provider strengthened the link between attitude and intention (beta = 0.073, p = 0.002). The model explained 69% of variance in attitude and 74% in intention (R-2 = 0.69; R-2 = 0.74). Practical Implications: Results show that emphasizing both health and environmental value can enhance public acceptance of telemedicine. Originality/Value: By integrating sustainable marketing logic with the Theory of Planned Behavior, this study highlights telemedicine's role in advancing eco-efficient, patient-centered health care adoption.
dc.identifier.doi10.1177/26924366251394120
dc.identifier.endpage395
dc.identifier.issn2692-4366
dc.identifier.issue1
dc.identifier.pmid41341813
dc.identifier.scopus2-s2.0-105027937016
dc.identifier.scopusqualityQ2
dc.identifier.startpage382
dc.identifier.urihttps://doi.org./10.1177/26924366251394120
dc.identifier.urihttps://hdl.handle.net/20.500.12662/10751
dc.identifier.volume6
dc.identifier.wosWOS:001606463000001
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakPubMed
dc.language.isoen
dc.publisherMary Ann Liebert, Inc
dc.relation.ispartofTelemedicine Reports
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20260128
dc.subjecttelemedicine
dc.subjectsustainable marketing
dc.subjectenvironmental benefit
dc.subjecttrust
dc.subjectattitude
dc.subjectbehavioral intention
dc.titleClick for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
PubMed İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu