Cultural Pride or Xenophobia? Analyzing Fan Slogans in UEFA Euro 2024 Through Social Media Sentiment

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dc.authorid0000-0002-9617-3787
dc.authorid0000-0001-5055-5440
dc.authorid0000-0001-7138-2972
dc.authorid0000-0003-0173-0454
dc.contributor.authorBalcioglu, Yavuz Selim
dc.contributor.authorOzkocak, Yelda
dc.contributor.authorGumusboga, Yagmur
dc.contributor.authorAltindag, Erkut
dc.date.accessioned2026-01-31T15:08:28Z
dc.date.available2026-01-31T15:08:28Z
dc.date.issued2025
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThis article investigates how fan slogans during UEFA Euro 2024 reflect cultural pride or xenophobia. Using data from X, Instagram, and Reddit, the study employs sentiment and emotion analysis to understand public reactions. It explores the thematic clusters and emotional tones across these platforms, highlighting differences in how fans express support, rivalry, and cultural identity. The study leverages Social Identity Theory, Threat Theory, and Ethnolinguistic Identity Theory to interpret the findings. Results reveal distinct themes such as national pride, friendly rivalry, and game analysis, with variations in sentiment and emotion across platforms. X shows a mix of positive and neutral sentiments, Instagram highlights personal and cultural expressions, and Reddit exhibits more critical discussions. The study emphasizes the importance of a cross-platform approach to comprehensively capture public sentiment during major events. Future research should consider additional platforms and longitudinal data to further understand these dynamics.
dc.identifier.doi10.1080/08934215.2025.2553139
dc.identifier.issn0893-4215
dc.identifier.issn1745-1043
dc.identifier.urihttps://doi.org./10.1080/08934215.2025.2553139
dc.identifier.urihttps://hdl.handle.net/20.500.12662/10686
dc.identifier.wosWOS:001563332000001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofCommunication Reports
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260128
dc.subjectCultural identity
dc.subjectfan slogans
dc.subjectsocial identity theory
dc.subjectSocial Media Sentiment Analysis
dc.subjectUEFA Euro 2024
dc.titleCultural Pride or Xenophobia? Analyzing Fan Slogans in UEFA Euro 2024 Through Social Media Sentiment
dc.typeArticle

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