THE MEDIATOR ROLE OF TASK PERFORMANCE IN THE EFFECT OF DIGITAL LITERACY ON FIRM PERFORMANCE

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dc.contributor.authorTatli, Hasan Sadik
dc.contributor.authorYavuz, Melih Sefa
dc.contributor.authorOngel, Gokten
dc.date.accessioned2024-03-13T10:33:08Z
dc.date.available2024-03-13T10:33:08Z
dc.date.issued2023
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractDigital technologies, which have made significant progress in the last two decades, have paved the way for the emergence of many new-generation devices, platforms and applications. The increase in the use of these technologies has transformed many activities in daily life and significantly changed the business world. The concept of digital transformation, which has become a popular motto for many companies today, has improved the interaction between companies and consumers and changed how companies do business, making the transformation necessary. Digital transformation in businesses can be partial (such as establishing new departments or marketing channels) or major (such as changing the entire business model). In any case, digital transformation is a necessity of the current age. Human capital is vital in increasing the firm performance of companies and gaining a competitive advantage against their competitors. Today, one factor that can improve employees' task performance in digital economies is digital competencies. Therefore, having a certain level of digital literacy among employees is crucial for companies to achieve adequate performance in digitalization and beyond. From this perspective, this research aims to determine the effect of employees' digital literacy on their task performance and firm performance. Investigation of this topic in the paper is carried out in the following logical sequence: First of all, the research presents the conceptual framework for digital literacy, task performance, and firm performance. The results of studies in the literature are presented, and the hypothesis development process is based on the research results. The subsequent section provides information about the study's methodology and findings. Finally, the research concludes with the results and discussion section. Within the scope of the study, data were collected from 222 white-collar employees in Istanbul through online questionnaires. A convenience sampling technique was used to determine the sample. SPSS 25 and SPSS Process 2.13 package programs were used to analyse the data. The research results show a medium-level relationship between digital literacy and task performance, a medium -level relationship between digital literacy and firm performance, and a high and positive relationship between firm performance and task performance. According to the mediation analysis results, employees' digital literacy positively affects task performance and firm performance. In addition, it has been determined that task performance plays a mediating role in the effect of employees' digital literacy on firm performance. It appears that company managers should prioritize the focus of the & DLANGBRAC;Reskilling Revolution Initiative & drangbrac;, which emphasizes the transformation of employees' skills to attain sustainable competitive advantage and enable digital transformation.en_US
dc.identifier.doi10.21272/mmi.2023.2-08
dc.identifier.endpage86en_US
dc.identifier.issn2218-4511
dc.identifier.issn2227-6718
dc.identifier.issue2en_US
dc.identifier.startpage75en_US
dc.identifier.urihttps://doi.org/10.21272/mmi.2023.2-08
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3791
dc.identifier.volume14en_US
dc.identifier.wosWOS:001023503400008en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherSumy State Univ, Dept Marketing & Management Innovative Activityen_US
dc.relation.ispartofMarketing And Management Of Innovationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectdigital literacyen_US
dc.subjectfirm performanceen_US
dc.subjecthuman capitalen_US
dc.subjecttask performanceen_US
dc.subjectwhite collaren_US
dc.titleTHE MEDIATOR ROLE OF TASK PERFORMANCE IN THE EFFECT OF DIGITAL LITERACY ON FIRM PERFORMANCEen_US
dc.typeArticleen_US

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