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    An application in human resources management for meeting differentiation and innovativeness requirements of business: talent management
    (Elsevier Science Bv, 2013) Gumus, Sefer; Apak, Sudi; Gumus, Hande Gulnihal; Kurban, Zuhal
    Talent management which is a concept that includes the process of recruitment, education, development and taking advantage properly of the people who have the key role in an organization's success has become the basic success factor of human resources management today. The organizations working in an environment that has been getting more and more difficult to attract and retain talented employees to the organization, can effectively benefit from talents that they already have in accordance with the organization's objectives with talent management strategies. Moreover, talent management makes it possible for the employees to improve themselves and this increases organizational commitment and makes them willing to stay in the organization. In this study, the concept of talent management is discussed as a new perspective in human resources management.
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    A Practical Turkiye Sample of Advocate - Client Relationship with Regard to Service Marketing
    (Beykent Üniversitesi, 2014) Gumus, Sefer; Gumus, Hande Gulnihal; Gumus, Tugbay Burcin
    Nowadays the activities offered towards meeting the demands and the needs of the humans take part within the frequently used service concept. While service is showing diversity and variety in terms of offering, Service Sector includes many sectors. Service Marketing exists, having the topics to be realized while considering the specific characteristics of service, in every field of service. One of those fields is Law. One of the professions representing service in field of law is the advocacy. There is a sort of exchanging service between the advocates and their clients. Within this context, assessing the advocate client relationship from the service marketing point of view, determining the advisee-client relationship between advocates and the lawsuit holders and finding out main factors in advisee's selecting advocates constitutes the purpose of this study. The research area is Turkey focusing on the cities of İstanbul, Ankara, İzmir, Bursa, Diyarbakır, Mersin and Trabzon. The study has a descriptive character, and the questionnaire technique is used in the practice part. Questions have been asked for determining the demographic and descriptive characteristic of the participants in the first part of the questionnaire; and the consumer-client relationship between the advocate advisee in the second part. Cronbach's alpha analysis has been applied for the reliability of the questions and 0.918 has been found as the reliability parameter. For the analysis of the data acquired, descriptive statistics, T test and one sided ANOVA test was practiced on. At the end of the data acquired, despite majority of the client's knowing their advocates enough are not satisfied from the service they received and stated that they will not advice their advocates to the people in their vicinity. At the end of the research, it was concluded that majority of the participants specified with the simple random method get their advocates insufficient, selecting a different advocate will change the lawsuit process and the confidence to the advocacy was shaken. It was also determined that participants stating toward the gender factor was not a factor that could affect the lawsuit process.
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    Tüketici Davranışlarının İncelenmesi ve İstanbul İstiklal Caddesi Üzerine Bir Örnek Uygulama
    (Uluslararası Hakemli Pazarlama ve Pazar Araştırmaları Dergisi, 2014) Gumus, Sefer; Korkmaz, Murat; Gumus, Hande Gulnihal
    Dünyanın önemli metropollerinden birisi olan İstanbul; Beyoğlu ilçesindeki İstiklal Caddesi ile farklı bir ambiyans oluşturmuştur. Günde ortalama 45 ile 50 bin kişinin gelip geçtiği İstiklal Caddesi farklı kültür ve inançtan insanı misafir etmekte ve ağırlamaktadır. Bu araştırma ile İstiklal Caddesine gelen farklı kültürden tüketicilerin davranışları incelenmiştir. Araştırmaya katılan tüketicilerin ekonomik, sosyal ve kültürel yapılarına paralel olarak tüketicilerin tüketim tercihleri üzerinde de durulmuştur. Uygulamalı olan bu araştırmada anket formu kullanılmıştır. Araştırmanın örneklem grubunu rasgele yöntemle seçilmiş 98 tüketici birey oluşturmuştur. Elde edilen verilen cronbach alpha güvenirlilik testine tabi tutulmuş ve 0.86 değeri elde edilmiştir. Elde edilen anket verileri SPSS istatistik 16 programı ile analiz edilmiştir. Basit rassal analiz tekniği ile hipotez testleri uygulanmıştır. Ayrıca Ki-Kare testleri uygulanarak elde edilen bazı verilerin yüzdeleri grafikler halinde çalışmada gösterilmiştir. Araştırmanın sonunda İstiklal Caddesi üzerinde bulunan bazı işyerlerinden alışveriş yapan tüketicilerin sosyo-kültürel yapılarına bağlı olarak ekonomik güce bağlı olarak satın alma algılarında farklılıklar gösterdiği sonucuna ulaşılmıştır. Ayrıca tüketicilerin tercihleri, satın alma eğilimleri, miktarı, ürün farklılığı yine bu faktörlere bağlı olarak değişiklik göstermektedir.