Examining Creative Applications in Broadcast Graphics: Press Advertisement Application with Social Content

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dc.contributor.authorYılan, Ece Ersoy
dc.contributor.authorBüyükarman, Özlem Mutaf
dc.date.accessioned2025-03-09T10:57:43Z
dc.date.available2025-03-09T10:57:43Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractAdvertisements play a significant role in reaching the target audience and influencing consumer purchasing decisions to ensure sustainability of services and products designed for consumers. Advertisers aware of this fact have begun to offer advertisements tailored to the desires and needs of the target audience using creative methods. In this study, traditional media and creative methods used in traditional media are defined. Examples of traditional media and creative applications in publication graphics are examined, and the levels of impact on the target audience are explained. A press release about Dyslexia was designed as an example application. The press announcement, which emphasizes dyslexia as a learning difficulty, has been analyzed and interpreted using semiotic methods. It has been concluded that press announcement applications using creative methods in publication graphics are more effective on the target audience than traditional media press announcements. © 2024, Ebru Bagci. All rights reserved.
dc.identifier.endpage10
dc.identifier.issn2791-9099
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85200952852
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4970
dc.identifier.volume4
dc.indekslendigikaynakScopus
dc.language.isotr
dc.publisherEbru Bagci
dc.relation.ispartofRomaya Journal: Researches on Multidisciplinary Approaches
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250310
dc.subjectCreative Advertising Application
dc.subjectCreative Method
dc.subjectPress Advertisement
dc.subjectTraditional Media
dc.titleExamining Creative Applications in Broadcast Graphics: Press Advertisement Application with Social Content
dc.title.alternativeYayın Grafiğinde Yaratıcı Uygulamaların İncelenmesi: Sosyal İçerikli Basın İlanı Uygulaması
dc.typeArticle

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