CASHLESS SOCIETY PROCESS AND DETERMINING THE PAYMENT CARD USAGE PREFERENCES OF CORPORATE BANKING CUSTOMERS

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dc.contributor.authorYılmaz, Ertan
dc.contributor.authorÖngel, Volkan
dc.date.accessioned2024-03-13T09:49:58Z
dc.date.available2024-03-13T09:49:58Z
dc.date.issued2021
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractDue to the developments in information and communication technologies, the share of payments made by using mobile, digital and card systems increases in the total payments, while cash usage decreases. This process, named the "Cashless Society", is supported by banks, payment system organizations, technology companies and governments. The study aims to determine the card usage preferences of corporate customers, which are among the factors affecting the cashless society process, and examine the impacts of these preferences on the cashless society process. Data were collected from 1,155 corporate customers using debit and/or credit cards of a commercial bank operating in Istanbul province within the research scope. The relationship between the cashless society process and other factors determined by the exploratory factor analysis method was tested using the linear regression model. According to the study findings; Among the factors that affect the card usage habits of corporate customers, card product features, the general structure of the bank, proximity, integrated marketing communication, customer relationship management, and brand/image factors are related to the cashless community process, it was determined that there was no relationship between the cash management services of the bank and cashless community processen_US
dc.identifier.doi10.30783/nevsosbilen.914922
dc.identifier.endpage666en_US
dc.identifier.issn2149-3871
dc.identifier.issue2en_US
dc.identifier.startpage648en_US
dc.identifier.trdizinid1141131en_US
dc.identifier.urihttps://doi.org/10.30783/nevsosbilen.914922
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1141131
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2357
dc.identifier.volume11en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isotren_US
dc.relation.ispartofNevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleCASHLESS SOCIETY PROCESS AND DETERMINING THE PAYMENT CARD USAGE PREFERENCES OF CORPORATE BANKING CUSTOMERSen_US
dc.typeArticleen_US

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