Greenwashing in Turkey: Sustainability as an Advertising Strategy in Architecture

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dc.contributor.authorErden, Oğulkan
dc.contributor.authorErkartal, Pınar Öktem
dc.date.accessioned2025-03-09T18:08:30Z
dc.date.available2025-03-09T18:08:30Z
dc.date.issued2019
dc.departmentBeykent Üniversitesi
dc.description.abstractAs a result of the depletion of natural resources, destruction of green areas, loss of ecosystemand consequent shrinkage of habitable areas, the concept of “sustainability” has become an importantparameter at all stages in architectural discipline as in all fields. However, in some cases this notion hasstarted to transform into an advertising tool developed to feed consumption due to its structure beingopen to interpretation, its current value and its lack of adequate supervision. Sustainability has threeaspects that are economic, social and physical. Apart from the successful architectural designs that takeall the values of sustainability into account, the concept has also been used as a popular culture item thatenables the projects to come forward and be preferred by people. In this study, the phenomenon of“greenwashing” was examined and five architectural projects from Turkey with the claim ofsustainability were evaluated within the criteria of three sustainability scopes.
dc.identifier.issn2149-5904
dc.identifier.issue1
dc.identifier.startpage41275
dc.identifier.urihttps://hdl.handle.net/20.500.12662/5461
dc.identifier.volume5
dc.language.isoen
dc.publisherİstanbul Aydın Üniversitesi
dc.relation.ispartofA+Arch Design International Journal of Architecture and Design
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250309
dc.subjectGreenwashing
dc.subjectSustainability
dc.subjectArchitectural Design
dc.titleGreenwashing in Turkey: Sustainability as an Advertising Strategy in Architecture
dc.typeArticle

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