The Effect of Integrated Marketing Communication Competencies on Banking Performance: Analysis with Fuzzy VIKOR Method

Basit Öğe Kaydı
dc.contributor.authorDincer, Hasan
dc.contributor.authorHacioglu, Umit
dc.contributor.authorYilmaz, Recep
dc.date.accessioned2014-06-27T11:14:58Z
dc.date.available2014-06-27T11:14:58Z
dc.date.issued2013
dc.departmentÄ°stanbul Beykent Ãœniversitesien_US
dc.descriptionACTUAL PROBLEMS OF ECONOMICS, #5 (143), 2013tr_TR
dc.description.abstractChain reaction of bank failures in advanced economies and the possibility of sovereign defaults are still the major concerns as credit default swap spreads breaking new records high. Moreover, the latest policy steps by banking authorities in advanced economies seem to have negative effect on bank ing performance. Fierce competition at financial market with relatively little profit, plus the new with drawal mechanism regulations for low performance banks have resulted in a limited growth of banks at capital markets. IMC approach as a strategic tool aligns effective marketing strategies with suc cessful corporate strategies. The result of fuzzy VIKOR analysis adapted in this study illustrate (i) effective banking performance depends on financial and nonfinancial parameters, (ii) effective mar keting activities enhance performance, (iii) IMC is a strategic kit for aligning marketing operations and strategies, (iv) IMC approach with its competencies outperforms competing banks, (v) stock per formance of the banks with IMC approach determines the banking position.en_US
dc.language.isoenen_US
dc.publisherAcademiatr_TR
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.subjectperformance evaluationtr_TR
dc.subjectbankingtr_TR
dc.subjectIMCtr_TR
dc.subjectstrategytr_TR
dc.subjectfuzzy VIKORtr_TR
dc.titleThe Effect of Integrated Marketing Communication Competencies on Banking Performance: Analysis with Fuzzy VIKOR Methoden_US
dc.typeArticleen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
Ä°sim:
A10.The Effect of Integrated Marketing Communication Competencies on Banking Performance, Analysis with Fuzzy VIKOR Method.pdf
Boyut:
247.39 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Ä°ndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
Ä°sim:
license.txt
Boyut:
1.43 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
Ä°ndir

Koleksiyon

Meslek Yüksekokulu