Bibliometric Analysis and Systematic Review of Neuroscientific Studies in Fashion Design Literature

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dc.contributor.authorDuman, Nisa Nur
dc.contributor.authorÇe?indir, Neşe Yaşar
dc.date.accessioned2026-01-31T15:04:29Z
dc.date.available2026-01-31T15:04:29Z
dc.date.issued2025
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractWith the development of technology, neuroscience tools have facilitated the processes of understanding and predicting human behavior in different sectors within the scope of marketing strategies. The aim of this study is to explicate the neurofashion concept examining the current studies conducted in fashion design with neuroscience tools. Thus, it aims to evaluate the methods and results of applied studies effectuated in fashion industry and to offer novel perspectives. Accordingly, the study data was obtained in two stages. In the first, the publications in the Scopus (Elsevier) database were analyzed with the R-based Biblioshiny package program considering year, country, keyword, author and citations using the bibliometric analysis method. In the second stage, the systematic literature review method was used with the Google Scholar scientific search engine. Of the searches made with keywords on the search engine, those related to the subject were selected and examined. The study is one of the first in the field to examine the relationship between fashion design and neuroscience and is therefore important. According to the information obtained from the research; use of neuroscience tools in fashion design allows fashion design and production processes to be carried out in-depth and with a more scientific perspective, contributing to sectoral sustainability and efficiency. It reveals that the predictions made using neuroscience tools have a much higher accuracy rate than those based on personal reports. These results indicate that use of neuroscience tools will directly reduce declines in product renewal and product marketing in the fashion design step. © 2025, Ebru Bagci. All rights reserved.
dc.identifier.endpage102
dc.identifier.issue1
dc.identifier.scopus2-s2.0-105004395290
dc.identifier.scopusqualityQ4
dc.identifier.startpage87
dc.identifier.urihttps://hdl.handle.net/20.500.12662/10563
dc.identifier.volume2025-April
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEbru Bagci
dc.relation.ispartofRomaya Journal: Researches on Multidisciplinary Approaches
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260128
dc.subjectBibliometric Analysis
dc.subjectFashion Design
dc.subjectNeuromarketing
dc.subjectNeuroscience
dc.subjectSystematic Literature Review
dc.titleBibliometric Analysis and Systematic Review of Neuroscientific Studies in Fashion Design Literature
dc.typeArticle

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