SUSTAINABLE AIRPORT MANAGEMENT AND AIRLINE MARKETING

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dc.contributor.authorAydın, Sevgi
dc.date.accessioned2025-03-09T10:53:20Z
dc.date.available2025-03-09T10:53:20Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe aviation sector comprises every industry that provides direct assistance to mechanical air transportation. The aviation industry includes a variety of institutions, such as military aviation companies, aircraft manufacturers, and various commercial establishments, all of which play important roles. The analysis of airline market shares was carried out within the realm of the aviation industry. Considering the ongoing trajectory of increasing airline market shares, it is crucial for firms to commit resources towards investing in this industry. Furthermore, a thorough evaluation of the existing literature revealed a dearth of research specifically focused on airline marketing. The primary objective of this research was to address the existing gap in the literature. Sustainable airport management and business, the airline industry, business-to-business analytics in the airline sector, customer satisfaction, and customer experience were some of the facets investigated in this study. In addition, the study seeks to provide a SWOT analysis of the airline marketing strategies employed by transportation corporations.
dc.identifier.doi10.34248/bsengineering.1456212
dc.identifier.endpage487
dc.identifier.issn2619-8991
dc.identifier.issue3
dc.identifier.startpage478
dc.identifier.trdizinid1235730
dc.identifier.urihttps://doi.org/10.34248/bsengineering.1456212
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1235730
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4803
dc.identifier.volume7
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorAydın, Sevgi
dc.language.isoen
dc.relation.ispartofBlack Sea Journal of Engineering and Science
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectAviation
dc.subjectAirline industry
dc.subjectAirport management
dc.subjectSWOT Analysis
dc.subjectCustomer satisfaction
dc.subjectAirline marketing
dc.titleSUSTAINABLE AIRPORT MANAGEMENT AND AIRLINE MARKETING
dc.typeArticle

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