ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION

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dc.contributor.authorAydın, Sevgi
dc.date.accessioned2025-03-09T10:53:14Z
dc.date.available2025-03-09T10:53:14Z
dc.date.issued2024
dc.departmentİstanbul Beykent Üniversitesi
dc.description.abstractThe art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digital art and art marketing, and the influence of digital transformation on art marketing. The primary objective of this study is to address the existing deficiency in the literature and encourage writers to conduct research on this topic. Despite the little research on art marketing and digital art, the main aim of this study is to fill this knowledge gap. This part of the inquiry receives considerable emphasis. It has been suggested that technologies such as virtual reality, augmented reality (AR), artificial intelligence, and the metaverse, which are crucial for the advancement of digital art and digital art marketing, should be prioritized in art marketing. This conclusion was derived from the determination that these technologies warrant significance in the realm of art marketing.
dc.identifier.doi10.7456/tojdac.1413518
dc.identifier.endpage478
dc.identifier.issn2146-5193
dc.identifier.issue2
dc.identifier.startpage463
dc.identifier.trdizinid1230766
dc.identifier.urihttps://doi.org/10.7456/tojdac.1413518
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1230766
dc.identifier.urihttps://hdl.handle.net/20.500.12662/4746
dc.identifier.volume14
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorAydın, Sevgi
dc.language.isoen
dc.relation.ispartofThe Turkish Online Journal of Design, Art and Communication
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR_20250310
dc.subjectMetaverse
dc.subjectDigital Marketing
dc.subjectDigital Art
dc.subjectArt Marketing
dc.subjectNon-fungible Tokens
dc.titleART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION
dc.typeArticle

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