A field survey on green marketing and measurement of consumption habits of green products

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dc.contributor.authorHazar A.
dc.contributor.authorTaşkin F.
dc.contributor.authorGüven G.N.
dc.date.accessioned2024-03-13T10:01:03Z
dc.date.available2024-03-13T10:01:03Z
dc.date.issued2009
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description9th International Multidicsciplinary Scientific Geoconference and EXPO, SGEM 2009 -- 14 June 2009 through 19 June 2009 -- Albena -- 101472en_US
dc.description.abstractIn the face of current population growth and fast depletion of resources, organizations and society have become more conscious of the protection of the environment. Organizations are no longer concerned solely with profit maximization; instead, they have adopted a green marketing concept which makes them socially more responsible and sensitive to environmental affairs. What is green marketing? Besides meeting customers' needs, it is an approach that includes planning, development, pricing, distribution and holding of environmentally friendly products so as to help an organization achieve its objectives. When we look at organizations that adopt green marketing, we see that they implement at least one of the activities of reusing, recycling and reducing so as to realize it. This study aims to determine consumers' perspective to the today's popular green marketing concept, and measure green product consumption habits. 220 consumers at 3 major shopping malls in İstanbul were surveyed to determine environmentalist movements of consumers and measure their purchasing trends. Resulting data were analyzed in SPSS 13.0 software program using Chi-square, ANOVA, and two independent sample t-test analyses tools. Results show that although consumers do not know the green marketing concept, they have the consumption habit of green product. Moreover, they prefer cheaper products without considering their effects on the society. © 2009 All Rights Reserved by the International Multidisciplinary Scientific GeoConference SGEM Printed in Sofia, Bulgaria.en_US
dc.identifier.endpage719en_US
dc.identifier.isbn9789549181814
dc.identifier.scopus2-s2.0-84890360374en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage711en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2930
dc.identifier.volume2en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartof9th International Multidicsciplinary Scientific Geoconference and EXPO - Modern Management of Mine Producing, Geology and Environmental Protection, SGEM 2009en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumeren_US
dc.subjectEnvironmental awarenessen_US
dc.subjectEnvironmentfriendlyen_US
dc.subjectGreen marketingen_US
dc.subjectGreen producten_US
dc.titleA field survey on green marketing and measurement of consumption habits of green productsen_US
dc.typeConference Objecten_US

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