Digital advertising practices and its impacts on students: An application in the public and private universities in Turkey

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dc.contributor.authorKircova I.
dc.contributor.authorCinar D.
dc.date.accessioned2024-03-13T10:01:16Z
dc.date.available2024-03-13T10:01:16Z
dc.date.issued2017
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractThe subject of this chapter is the universities listed on the website of the Council of Higher Educationin Turkey. This study aims to reveal the importance of digital advertising in these universities. In thisstudy, firstly, the websites of these universities were examined. Secondly, the social networking andmobile applications listed in these websites were examined. The results of the current study states thoseTurkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharingtendencies. Although most of them use social networking websites, the contents of their profiles are notattractive enough to draw the attention of young people. Therefore, special interest has to be given tocontent management on social networking profiles. © 2017, IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-5225-1793-1.ch057
dc.identifier.endpage1257en_US
dc.identifier.isbn9781522517948
dc.identifier.isbn1522517936
dc.identifier.isbn9781522517931
dc.identifier.scopus2-s2.0-85018616404en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage1239en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-1793-1.ch057
dc.identifier.urihttps://hdl.handle.net/20.500.12662/3097
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofAdvertising and Branding: Concepts, Methodologies, Tools, and Applicationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleDigital advertising practices and its impacts on students: An application in the public and private universities in Turkeyen_US
dc.typeBook Chapteren_US

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