The financial implications of corporate social responsibility in the banking sector

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dc.contributor.authorDincer H.
dc.contributor.authorCelik I.E.
dc.contributor.authorYilmaz R.
dc.contributor.authorHacioglu Ü.
dc.date.accessioned2024-03-13T10:01:07Z
dc.date.available2024-03-13T10:01:07Z
dc.date.issued2014
dc.departmentİstanbul Beykent Üniversitesien_US
dc.description.abstractCorporate Social Responsibility (CSR) is a recent and popular term used to establish an understanding between corporations and social environment. Fundamentally based on the framework of Two Way Symmetrical Model, these activities conducted to raise corporate reputation and thus, ensure credibility have gained importance in public relations. This research aims to analyse corporate social responsibility activities of deposit banks operate in Istanbul Stock Exchange based on various financial indicators. The main objective, however, is to identify the importance banks place on institutionalization in their promotions and its consequences. This research observes that banks that do not place importance on promotional activities have lower profit margins, whereas those that only make effort for advertising and public relations hardly compensate their expenses; the highest profit margin is achieved by banks that co-ordinately use both promotional methods. © Springer International Publishing Switzerland 2014. All rights are reserved.en_US
dc.identifier.doi10.1007/978-3-319-01387-9_16
dc.identifier.endpage207en_US
dc.identifier.isbn9783319013879
dc.identifier.isbn3319013866
dc.identifier.isbn9783319013862
dc.identifier.scopus2-s2.0-84930066834en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage197en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-01387-9_16
dc.identifier.urihttps://hdl.handle.net/20.500.12662/2998
dc.identifier.volume9783319013879en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.ispartofManagerial Issues in Finance and Banking: A Strategic Approach to Competitivenessen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBankingen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectFinanceen_US
dc.subjectPublic relationsen_US
dc.titleThe financial implications of corporate social responsibility in the banking sectoren_US
dc.typeBook Chapteren_US

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